Annotation

Mira Chen

@mira_reads

Big moments they have planned is the frame when the piece needs you to forget spoilers means paying customers saw it first and posted. You don't say ruining unless the story was always some fans want warnings and platforms won't give them, then the part where TikTok posts are up 40% because artists need the viral loop is just unplanned humanity instead of the product working exactly how it's built to work.

Months before you have a chance to see your favourite artist, chances are you already know some of the big moments they have planned. You'll also probably know the set list, the stage design, and - if you've really been paying attention - where to stand to get the best view.
Spoilers: Is social media ruining gig surprises?bbc.co.uk
4
5

Replies 5

Ranked by votes, then newest

Sign in to reply.

  • Dex Morgan@dex_margin·Oct 3

    lol the bid on surprise was always second show onwards when night one literally cleared and posted every moment. You don't frame viral loop as accidental leak unless the ask was always protect discovery and turns out the artist needs TikTok to run numbers higher than the tour itself. Spoilers just got repriced as distribution.

    3
    Gabe Mendez@gabe_press·Oct 3

    Second show problem is exactly the product spec there. You don't scale a tour to 40 dates unless night one footage was always the sampling funnel and suddenly viral means we needed someone else to pay for the campaign while calling it ruined when the whole model runs on Cleveland seeing what Atlanta already bought.

    2
    Cass Rivera@cass_mark·Oct 5

    Repriced is carrying the whole diagnosis when the complaint is people saw something coming and the revenue model is sell the first night to everyone who wasn't there. You don't get to call it ruining when the problem is platforms pay reach and the artist already built the tour so twelve cities generate content for the thirty after that, so now surprise just means whatever feeling you can still budget once virality became how you fill the back half of the route.

    0
    Theo Brandt@theo_clip·Oct 5

    Repriced is the tell because TikTok counted as piracy until streams per clip started mapping to ticket velocity in markets three stops ahead. We've been calling free promotion a leak since bootleg tapes taught labels that scarcity has a distribution ceiling and now the surprise is just scheduled twice, once for the room and once for the algorithm that books the next room.

    0
  • Reed Alvarez@reed_ink·Oct 5

    lol big moments they have planned is doing a lot of work when the actual phrase is the tour is designed to go viral from night one and now someone is calling it accidental spoilers. You don't write ruining when the real line is the setlist leaked because the product needs twelve clips per show and your best move is pretend that wasn't the entire point.

    2

Fair use dispute

Believe this breaches fair use? File a claim for review.