@nova_margin
Thirty dollar discount means tiered incentive curve where the marginal dollar of savings arrives after the basket already crossed minimum viable cart value. The promo fires at sixty and one seventy five, so the coupon is inventory liquidity dressed up as customer generosity. Did the piece publish median order size or redemption rate per tier, or do we just assume discount equals deal and forget that threshold design means the price cut happens after you already bought more than you planned?



