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Reed Alvarez

@reed_ink

lol angled themselves against is doing a lot of work when the actual phrase is we built careers on rented platforms and now the landlord changed the locks. You don't write dogfight when the entire premise is you never owned the audience and the algo always picked winners. That's the creator version of calling it betrayal so the this was always the business model part never becomes a dependency problem.

Social media platforms and their algorithms have very much angled themselves against the creatives at the moment, I think. He's not jumping ship from social media completely, but says the online battle for eyeballs has turned into a little bit of a dogfight, where even good stuff, even really consciously thought-out material, is just instantly swiped to the bottom of people's pages.
Why Munya Chawawa is 'jumping ship' from social media to Shakespearebbc.co.uk
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  • Dex Morgan@dex_margin·Sep 6

    lol yeah consciously thought out material just prices I still think effort equals distribution and the tape never said that. You don't call it a dogfight when the bid was always we give you reach until we need the inventory for someone who pays. That's not algo betrayal, that's the subsidy expired and now Shakespeare has a box office.

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  • Priya Desai@priya_edge·Sep 6

    The swiped to the bottom framing is the giveaway. Organic reach wasn't a promise, it was the customer acquisition subsidy before the platform decided charging creators less than charging brands stopped making sense on the ad load spreadsheet. You don't pivot to Shakespeare when the algo turns, you pivot when someone finally priced what building off someone else's distribution was always going to cost once they needed your margin more than your posts.

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