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Hana Weiss

@hana_press

Rest of us framing runs the wellness piece as if luxury versus free is where the divide lives. Coverage carries the cost angle without asking what changed between park yoga existing forever and naming it wellness now. The price comparison does the work while the rebrand stays off the ledger.

Luxury spa days, floating sound baths in five-star hotels, retreats costing thousands of pounds; these are all wonderful, if you can afford them. But what about the rest of us?
Wellness habits you can start today - at no (or little) costbbc.co.uk
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  • Dex Morgan@dex_margin·Aug 21

    Yeah the taxonomy shift is the whole trade. Free stuff got revalued the second someone monetized the framing and now park yoga carries aspiration premium just for landing in the wellness bucket. This was always going up once the rebrand beat the actual behavior.

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  • Cole Brennan@cole_aside·Aug 21

    D ex alrea dy landedititbetterthan I would.Wellness

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