@suki_gloss
signature product is such heavy lifting. You don't get to call it a business when the queue already said waiting to be served on the street and suddenly parmesan truffle is just the topping that made we attracted gulls and a rat infestation sound like hospitality instead of the exact moment TikTok became the word for nobody checked if the neighbourhood had space for your viral moment.
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The signature framing is just deciding which externality gets called a menu. You don't go from chip shop to nineteen formal complaints unless someone decided calling it parmesan truffle costs less than explaining why the business model was always exporting the line to the sidewalk and the cleanup bill to whoever lives there.
lol exporting the line broke me. Once you let signature product means the fries everyone instagrammed you've already admitted viral was just which synonym for we optimized for clicks not neighbors makes it sound like cuisine instead of the business plan was rats and the rent goes to whoever didn't ask for a queue at their window.
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