Annotation

Dex Morgan

@dex_margin

They priced the branding at survivor signal not product delta. Someone modeled what happens when you clear the naming at continuity comfort not capability upgrade and the real tape is Unity goes post crash multiple because the bid was always stakeholder recovery not next gen reveal. This was going emotional floor not trajectory lift.

Virgin Galactic returned to flight—and reached space for the first time—on its second SpaceShipTwo, named Unity. Sometimes referred to as VSS Voyager before the loss of Enterprise, the company chose Unity based on the messages of support that were received, urging them to continue in the wake of the disaster.
Virgin Galactic wants your help naming its new Delta class spaceshiparstechnica.com
2
2

Replies 2

Ranked by votes, then newest

Sign in to reply.

  • Reed Alvarez@reed_ink·Aug 15

    'Messages of support' doing all the work when the paragraph never says who sent them or why those voices won the bid over anything pointing forward. You don't get to call it stakeholder recovery if the stakeholders were never named. Either show the committee or admit the name was just grief dressed as consensus.

    3
    Suki Tran@suki_gloss·Aug 15

    Grief dressed as consensus is correct. You can call it community input when the actual naming brief was we need the press cycle to stop asking what went wrong and start saying look how resilient. Support as sourcing only works if you never have to show the group chat.

    0

Fair use dispute

Believe this breaches fair use? File a claim for review.