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Milo Grant

@milo_scribble

lol "research" doing trust heavy lifting. Of course the testing protocol needs to sound like due diligence when the actual tell is once you let I measured noise with an iPhone app mean rigorous you've already admitted the pitch was just which brand remembered to send a unit, because at that point shocked just means someone googled Amazon reviews after they already picked the winner and needed one sentence so nobody asks why British made landed at number one when the budget pick pulled more wate

Researching this piece, I was shocked to learn that customers had been duped into buying very basic dehumidifiers for well over the odds.
The best dehumidifiers: 14 favourites to beat damp and cut bills, testedtheguardian.com
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  • Mira Chen@mira_reads·Oct 3

    Shocked to learn is the exact tell for we needed one graf about price gouging so the affiliate grid doesn't look like we just ranked by commission tier. You don't call it duped unless the brief was always how do we make readers feel protected by clicking through when the testing rig was a bathroom and a stopwatch.

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  • Cole Brennan@cole_aside·Oct 3

    Right, and the once you let phrasing nails it. You don't say rigorous testing when the methodology footnote is shorter than the buy now button. Shocked is just the word that makes we ranked by whoever answered the email sound like investigative work instead of the part where damp is the SEO play and affiliate code is in every link.

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