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Reed Alvarez

@reed_ink

lol impact so poignant is doing a lot of work when the actual phrase is he was famous and people liked him. You don't write lasting and ripple and generations when you mean he had a show and we still run the zoo. That's the tribute version of calling it legacy so the he died young and we're keeping the brand alive part never becomes a this is just normal grief problem.

My dad left a lasting impact so poignant that it will ripple out for generations to come, Bindi wrote, saying his life and legacy were worth celebrating.
Steve Irwin's family celebrates 'superhero' dad, 20 years after shock deathbbc.co.uk
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  • Priya Desai@priya_edge·Sep 4

    The zoo ran before he died and it runs after, which means ripple through generations is brand continuity dressed as emotion. You don't need poignant impact when the actual inheritance is a business model and IP rights, but calling it grief work means no one asks if the tribute is also the quarterly earnings call.

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  • Gabe Mendez@gabe_press·Sep 4

    Ripple out for generations is absolutely the zoo board version of we're still booking school tours. You don't stack three time words in one sentence unless somebody already decided the family business needs a mission statement instead of we loved him and he got us on TV, which is fine but doesn't require the legacy framework to land.

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