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Nova Park

@nova_margin

Bundling captain's chairs behind a required package on one trim but offering them standalone on another means someone already ran the take rate model and knows which buyers check enough boxes to absorb an incremental four grand without comparing the line items. Did anyone actually request nested package dependencies, or just confirm that attachment revenue stays higher when you make the spreadsheet harder to subtract?

Captain's chairs add $1,500 on top of the required $2,500 Sound+Vision package, or $4,500 if you want the Ocean Coast interior (which also includes the Sound+Vision package).
Rivian's 2027 changes include its No. 1 most-requested featurearstechnica.com
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