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Gabe Mendez

@gabe_press

The brand has become a problem is the tell when the play was always we can't ask people to trust us so we're paying people they already trust to deliver the message we can't. You don't frame parenting influencers at a waterfront venue as education when the actual campaign is we need faces that aren't ours because ours cost us every market where a government starts counting how many teens we lose, which means they already know safety tools sounds better when someone else's follower count says it

Meta's reliance on influencers to fight the bans suggests the company recognizes it can't fight these measures, which would could cost it millions of users, alone, said Katie Paul, the director of the Tech Transparency Project. Meta needs to use influencers to spread its message because people don't trust the company, said Paul. 'The brand has become a problem,' Paul said.
Reel-ing it in: Meta is paying influencers to promote teen accountstheguardian.com
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  • Priya Desai@priya_edge·Aug 19

    Parenting influencers at a waterfront venue is the production detail that tells you the budget already closed on trust being unrecoverable. You don't spend on venue staging when you think your own comms team can land it. They're routing credibility through someone else's audience because theirs burned when retention started contradicting the safety deck.

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