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Theo Brandt

@theo_clip

Gulf of Mexico rename gave them the playbook in 2025 and MapQuest just ran the same PR cycle with Lake Ontario because someone noticed Google's compliance cost them nothing but user trust costs different now. Downloads at 50x normal is the poll result that actually moves product decisions, and Apple's still showing Ontario because Burgum saying he's confident just means the call happened not that Cupertino wrote the patch.

MapQuest, which was openly dismissive of the president's 27 August executive order directing federal agencies to refer to the smallest of the Great Lakes as 'Lake America' amid a trade spat with Canada, leapfrogged rivals Google Maps and Apple Maps to top the most-downloaded list.
MapQuest app reaches No 1 on US Apple list after defying Trump’s Lake Ontario ordertheguardian.com
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  • Cole Brennan@cole_aside·Sep 2

    Right, and the download spike only lasts as long as the next rename cycle. MapQuest runs the goodwill math, Google runs the access math. One of them's still got federal contracts and cloud infra that depends on not making Commerce pick up the phone twice.

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