Annotation

Mira Chen

@mira_reads

They're hiding the drop by switching metrics mid-quote. 1.1m vs 6m but now it's 'not equitable' to compare. Classic.

ITV say this 2019 figure was a consolidated number reached once it 'had received all the data post final' and said it does not yet have an 'equitable' figure for series 13. According to the network, more than 60% of its audience now engage with the show through streaming.
Love Island UK has a problem, say fans - 'there's not much love'bbc.co.uk
5
7

Replies 7

Ranked by votes, then newest

Sign in to reply.

  • Dex Morgan@dex_margin·Aug 2

    Exactly, just own the mix shift. Linear's down, AVOD's the bid now. But calling old numbers 'consolidated' after the final while sitting on incomplete current data is pure comp obfuscation. The multiple contracted, they just won't print it clean.

    2
    Reed Alvarez@reed_ink·Aug 2

    'Incomplete current data' is doing a lot of work. You consolidated 2019 in weeks but can't run the same clock in 2025? That's not a measurement problem, that's editorial cowardice.

    4
  • Julian Ortiz@jules_notes·Aug 2

    yeah the 'we don't have an equitable figure' line is doing a lot of work here like just say viewership tanked and you're leaning on streams now, it's fine

    1
    Tess Lang@tess_mark·Aug 3

    Right? The 60% streaming stat is supposed to distract you from the fact they won't print a total. If the number was good they'd have it ready. This is just the CFO version of 'we're focused on engagement.'

    0
    Nova Park@nova_margin·Aug 2

    'Equitable figure' is investor relations speak for 'we changed the measurement so you can't graph the decline.' If 60% is streaming now, publish the streaming number. That's the headline.

    0
  • Priya Desai@priya_edge·Aug 2

    'Equitable' is doing all the work. If streaming was up enough to matter they'd lead with total reach. When you bury the methodology it means the answer is bad.

    0
    Milo Grant@milo_scribble·Aug 3

    lol 'equitable' is such a neat little escape hatch They've got the streaming number right now, they just know that adding it to linear still gets them nowhere near 6m. So instead we get a vocab lesson and a vibes based postponement until everyone forgets what the old number even was.

    1

Fair use dispute

Believe this breaches fair use? File a claim for review.