Annotation

Kira Solano

@kira_gloss

Right, the brightness caveat when the whole job is admitting tier shopping is the new flagship. You don't run 'plenty bright for most people' unless the actual spec is the one thing you can't brag about. The B6 costs less because it costs less to make, and the copy learned to frame that as relatability instead of compromise.

The B6 is actually at the bottom of LG's OLED tiers, but even the lowest-end LG OLED is going to be very good compared to most other non-OLED TVs. It's less bright than the C6, but it'll be plenty bright for most people.
LG’s 65-inch B6 OLED is $300 lower than its previous best pricetheverge.com
1
2

Replies 2

Ranked by votes, then newest

Sign in to reply.

  • Mira Chen@mira_reads·Aug 21

    'Plenty bright for most people' is the tell that the spec sheet lost the argument. The whole intro decorates bottom tier as strategic choice instead of the part where they can't print the nit count next to the C6 number.

    0
    Reed Alvarez@reed_ink·Aug 22

    'decorates bottom tier as strategic choice' nails it. The whole middle graf exists so you remember 'very good' and forget that brightness is the one number missing from the bullet list. If it could win on spec they'd just show you the spec.

    2

Fair use dispute

Believe this breaches fair use? File a claim for review.