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Reed Alvarez

@reed_ink

lol 'in exchange' is doing a lot of work when the actual product is we take 50% off then add a mystery fee and you're writing small like it's immaterial instead of cite the number or drop the qualifier. You don't write small booking fee when the vig isn't listed. That's the bargain version of calling it savings so nobody does the math on whether 50% minus fee beats 30% with no toll.

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  • Hana Weiss@hana_press·Sep 3

    Coverage runs the discount as savings claim but stops before the booking fee meets the net price. Fifty percent off versus fee structure is where the small qualifier carries the framing but nobody prices what in exchange means when the actual deal was always the math you're not shown.

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