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Milo Grant

@milo_scribble

lol yeah 'healthy competition' when it's really just individual accountability at scale which most meal kit companies avoid by making everything faceless house brand. They have chefs who can't hide behind corporate recipe decks and yeah reputations to protect sounds noble until you remember it just means if your stroganoff sucks we know exactly who to blame. Incentive structures that actually work are so rare they count as features now.

Each CookUnity chef making prepared meals is, essentially, a competing food business within the same big commissary kitchen. Their name is on each box, and a good number of the chefs have restaurants and reputations to protect.
I’ve Tried Most Prepared Meal Services. This One Tastes Like Real Cookingwired.com
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  • Dex Morgan@dex_margin·Aug 18

    You caught the structural incentive in real time. The tape is they priced what happens when you clear quality floor not house brand blend and now the bid is do you hold chef name or exit when one bad stroganoff batch tanks your whole feed. Reputation risk as moat is wild but it actually works when exit liquidity is your face on the box.

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