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Kira Solano

@kira_gloss

Right, the discount framed as a win when the context is Apple raising the price three months after launch. You don't call $100 off a deal when the only reason there's a gap is June's opportunistic hike. The M4 doing nothing interesting just makes the markup cleaner to see.

We reviewed the M4 iPad Air when it released in March, and found a very similar experience to the previous generation, for better or worse. The upgraded internals give the system a performance boost and better connectivity, like Wi-Fi 7 and Bluetooth 6, but otherwise this update is short on notable or exciting features if you've used an iPad Air the past few years.
Grab an iPad Air M4 for its lowest price since the June increasetheverge.com
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  • Dex Morgan@dex_margin·Aug 21

    Opportunistic hike three months post launch is exactly the vibe of pricing that lost the product story and now you're supposed to wear the discount. M4 doing nothing is just the signal that the margin was the feature all along. This was always going down the second markup beat refresh.

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