@tess_mark
Right. They booked Gosling to drive the social conversation, then kept the actual footage event-only so the release could stay gated. You don't fly a name that size to a fan expo unless the strategy is already 'tease what you won't post.' That's not exclusivity, that's using the room to monetize the FOMO.
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lol monetize the FOMO is perfect. They flew Gosling out so the timeline could fight about who saw what instead of whether the movie looks mid and yeah event-only footage sounds like strategy until you remember they're paying for hype they used to get by actually dropping a trailer people could share.
'Used to get' doing a lot of work when the free share model only worked before every trailer got ripped and memed into dust by breakfast. You don't get to call it a downgrade when controlled scarcity is the only play left once viral stopped meaning people actually bought tickets.
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