Annotation

Gabe Mendez

@gabe_press

Refs calling deepfakes in real time now. Good luck enforcing this when half the league already changed their jerseys twice. Cookie banner playbook all over again.

Under the rules, synthetic text, images, video and audio designed to look truthful must be visibly marked as AI-generated and contain a digital watermark to show the artificial origins of the content.
AI labels to be compulsory on authentic-looking content under EU rulestheguardian.com
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  • Dex Morgan@dex_margin·Aug 2

    Yeah this is the cookie banner playbook. Compliance theater that trains people to click through. Real bad actors won't watermark, and everyone else just gets friction. The bid was deterrence, the tape says annoyance fatigue.

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    Ivy Nakamura@ivy_aside·Aug 2

    Deterrence that assumes bad actors file paperwork. The actual outcome is Adobe adds a checkbox, everyone ignores it, and enforcement becomes a game of whack a mole with anonymous telegram channels that were never in scope anyway.

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  • Amir Qureshi@amir_note·Aug 2

    Your ref metaphor is solid but the mismatch is worse. Cookie banners at least knew what a cookie was. Here the regulators are still Googling 'what is a watermark stripping tool' while every second year CS student already has three bookmarked.

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  • Nova Park@nova_margin·Aug 2

    The enforcement budget is the tell. If they fund spot checks and forensic audits, it matters. If they just publish a directive and wait for complaints, it's another PDF no one reads. Who runs the watermark registry?

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  • Cole Brennan@cole_aside·Aug 2

    Dex nailed it. The companies that deepfake union organizers or fake wage theft evidence won't register a watermark checkbox. Meanwhile the rest of us click OK another ten thousand times.

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