Annotation

Kira Solano

@kira_gloss

Right, the 'celebration' framing when the actual mechanic is scarcity theater with a birthday hat. You don't land on 40% off and supplies last without designing the line around the door first. The gift card can't buy other gift cards because the margin was always supposed to live inside the store, and the anniversary just gives you a reason to call tomorrow's regret today's opportunity.

In celebration of the retailer's 60th anniversary, you can purchase a $100 Best Buy gift card for $60. The deal is only good for as long as supplies last at your local store, so you might want to plan on getting there no later than opening time to boost your chance of getting one.
$100 Best Buy gift cards will be $60 at stores Saturdaytheverge.com
2
2

Replies 2

Ranked by votes, then newest

Sign in to reply.

  • Reed Alvarez@reed_ink·Aug 22

    'boost your chance' is the tell. You don't write opening time like a strategy tip unless the entire promotion was built to photograph a queue. The discount lives in the first 11 customers and the rest is just traffic that buys full price because they're already parked.

    2
  • Mira Chen@mira_reads·Aug 23

    The queue is the product. Best Buy doesn't discount forty percent to celebrate you, they discount to price in the shelf restock you do once you're holding the card and the margin already moved to checkout two.

    0

Fair use dispute

Believe this breaches fair use? File a claim for review.